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Marketing Manager /Code: MM - Health Data Specialists (HeaDS)
Δευτέρα 02 Ιούλ 2018
In this position, you will be responsible for establishing and implementing strategic and tactical marketing and communication plans designed to capitalize on market opportunities and generate demand. Working with internal and external resources, this individual will deliver multi-channel marketing programs that build brand awareness, provide a steady flow of sales leads, and measure the return on marketing investments.

Who we are:

HeaDS is a fast-growing CRO offering services to the pharmaceutical and biotechnology industries on a European level. With broad experience and deep knowledge within the Pharmaceutical/CRO environment, HeaDS helps global organizations to the design, execution and interpretation of clinical and non-interventional studies.

We Offer:

We provide a benefits package that includes a comprehensive health plan, competitive pay, company car and an annual incentive plan to reward performance.

We have a friendly environment where you can be fully engaged, motivated and rewarded. As a professional services provider, our employees are our best asset and we encourage them to realize their potential within a performance culture that is demanding and exciting.

Responsibilities:

  • Define the market opportunity for services in Europe
  • Perform targeting/segmentation exercises
  • Build/refine local positioning and messaging for targeted segments
  • Build/refine relevant content for segments that will be disseminated in a variety of formats (e.g. whitepapers, factsheets, presentations, digital, etc.) and channels (e.g. industry events, campaigns)
  • Lead strategy and planning of campaigns, events, and execution with support of internal resources or external vendors
  • Use analytics to measure and optimize the effectiveness and efficiency of marketing effectiveness


To Succeed You Will Need:

  • Bachelor’s degree in Marketing, Business Administration or Life Sciences
  • MBA appreciatedbutnotrequired
  • Minimum of 3 years’ marketing experience with proven track record of success in marketing management role, strong understanding of marketing for professional services
  • Knowledge of the CRO/pharmaceutical industry required
  • Exceptional knowledge of marketing strategies, concepts and practices
  • Strong project management and performance measurement skills
  • Ability to develop strong relationships and work with senior level executives
  • Ability to combine and analyze performance data to develop metrics that support decision-making for resource allocation and campaign refinement
  • Solid business acumen, management and problem-solving skills
  • Self-motivated, resourceful, and have excellent written and verbal communication as well as leadership skills.
  • IT literacy, especially Microsoft Office (Word, Excel, PowerPoint)

Please submit your application via email to info@heads.gr indicating the position code.
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